A story goes where bulleted lists and bar-graph analysis can not enter: our hearts.
The power of a compelling story is profound: it can help you connect with and move your audience, and make your content more memorable. Stories stir up emotions and break through the white noise of instant information that inundates our world. While data and concepts can persuade, they do not inspire like human connection. Let me show you how storytelling can help you.
Press releases, printed brochures, magazines, speech writing, and proposals. Any writing can succeed or fail based largely on the power of your storytelling.
Blogs help to personalize your company and the products and services that you offer, which in turn increases the value of your organization in the eyes of your customers.
Social media allows you to discuss your business in a fun way and engage your customers personally, making a valuable emotional connection to your brand.
Web content should not just reach your audience, it should connect with them personally.
With a degree in computer science and a diploma in journalism I reside in a niche pocket of communication. I have over 10 years of website design, writing, and social media experience, most recently managing digital strategy for one of the largest companies in Canada.
I have the ability to assess any audience and understanding how to reach them through writing. I use my creativity and emotion to craft powerful, clear, and compelling stories, and my hi-tech skills to determine how to apply those stories to an overall digital strategy. I have an innate understanding of people, audience and language which I use to aesthetically adapt and transform data into captivating content that resonates.