Social Media
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If you aren’t using social media to market your company you are missing out on many valuable routes to your audience.
Social media can build brand credibility with your customers, generate leads for targeted campaigns, enable flexible customer engagement and provide easy access to customer feedback. Social media allows you to discuss your business in a fun way and engage your customers personally, making a valuable emotional connection to your brand.
The interaction through social media makes your audience feel like they are talking to a friend, not an organization. This builds trust which drives people to do business with you rather than your competition.
Some of the benefits of social media marketing:
- Customer acquisition – reaching customers and networks of people that you otherwise may not come across.
- Brand awareness – branding your business in the social media arena is much easier and faster to accomplish than in any other advertising medium.
- Targeted marketing that is easily tracked, quantifiable and inexpensive.
- Customer retention – keeps your company in front of your audience’s eyeballs, which in turn will lead to repeat business and referrals.
Social media can be daunting….let me help.
With a degree in Computer Science, I am a true geek at heart! I have a strong and lengthy background in social media and emerging social and collaborative technologies and can show you how to wrap social media within a business strategy to work for your company.
Take a look at my Facebook page for examples of how I personally market via social media. You can also follow my professional Twitter feed, view my Scoop.it page and add me to your circles on Google+.
My latest Twitter feed:
- RT @SafetyDrivenBC: Award honors trucking co's that excel in integrating health & wellness programs into their ops. . http://t.co/Ezirp80Z
(about 2 days ago) - I cont 2 B amazed by the spirit of truckers. RT @SafetyDrivenBC: "Riding shotgun w/ a paraplegic truck driver". http://t.co/s0IEcMkB
(about 2 days ago) - "Riding shotgun with a paraplegic truck driver", inspirational story. http://t.co/5gI6VUvP
(about 2 days ago) - "Some thoughts on the Driver Shortage Issue" by Dan Goodwill. 'Address the lifestyle issue' is a big one. http://t.co/UVE5L5ke
(about 2 days ago) - Award honours trucking co's that excel in integrating health & wellness programs & practices into their operations. . http://t.co/inZ3Lb72
(about 2 days ago)