Blogs help to personalize your company and the products and services that you offer, which in turn increases the value of your organization in the eyes of your customers. This builds a higher level of trust and readers of your blog become word-of-mouth marketers for your organization.
Blogs are powerful marketing and communications tools that help companies to communicate better with stakeholders of all types.
Specifically, a blog can be beneficial to:
- differentiate your business, products and services;
- attract prospects and developing new business opportunities;
- promote your business;
- act as a central element of your search engine marketing;
- research and develop new markets, products or niches;
- develop communication channels to your market;
- help enhance and build your visibility and brand;
- position yourself as the expert; and
- improve internal communications.
You can read my own blogs here.