The interaction through social media makes your audience feel like they are talking to a friend, not an organization. This builds trust which drives people to do business with you, rather than your competition.
Social media allows you to discuss your business in a fun way and engage your customers personally, making a valuable emotional connection to your brand.
Social media can build brand credibility with your customers, generate leads for targeted campaigns, enable flexible customer engagement, and provide easy access to customer feedback.
Social media can be daunting….let me help.
I have a strong and lengthy background in social media and emerging social and collaborative technologies and can show you how to wrap social media within a business strategy to work for your company.
Some of the benefits of social media marketing:
- Customer acquisition – reaching customers and networks of people that you otherwise may not come across.
- Brand awareness – branding your business in the social media arena is much easier and faster to accomplish than in any other advertising medium.
- Targeted marketing that is easily tracked, quantifiable and inexpensive.
- Customer retention – keeps your company in front of your audience’s eyeballs, which in turn will lead to repeat business and referrals.